Last night for a short period of time, we experienced a technical issue that prevented publishers from accessing their AdSense and Google Ad Manager accounts. Our engineers have resolved the issue, so you can now log in to your accounts. Please note that ad targeting and serving were not affected during this time.
You may notice a slight delay in your reports for the next few hours as a result of this issue, but no statistics have been lost. We apologize for the inconvenience and appreciate your patience.
Friday, 10 April 2009
Thursday, 9 April 2009
Site maintenance on Saturday, April 11
UPDATE (April 10, 1:24pm PDT): This site maintenance period has been canceled.
Our engineers will be performing routine site maintenance this coming Saturday from 10am to 2pm PDT. Although you won't be able to log in to your AdSense or Google Ad Manager accounts between these hours, we'll continue to track your clicks, impressions and earnings as usual. In addition, ad serving and targeting won't be affected.
We've converted the maintenance start time for our international readers:
London - 6pm Saturday
Bucharest - 8pm Saturday
Kolkata - 10:30pm Saturday
Bandung - 12am Sunday
Sydney - 3am Sunday
Thanks for your patience. In the meantime, if you're curious about what goes on during these maintenance periods, check out this post from one of our AdSense engineers.
Our engineers will be performing routine site maintenance this coming Saturday from 10am to 2pm PDT. Although you won't be able to log in to your AdSense or Google Ad Manager accounts between these hours, we'll continue to track your clicks, impressions and earnings as usual. In addition, ad serving and targeting won't be affected.
We've converted the maintenance start time for our international readers:
London - 6pm Saturday
Bucharest - 8pm Saturday
Kolkata - 10:30pm Saturday
Bandung - 12am Sunday
Sydney - 3am Sunday
Thanks for your patience. In the meantime, if you're curious about what goes on during these maintenance periods, check out this post from one of our AdSense engineers.
Tuesday, 7 April 2009
A clarification on ad serving
Those of you who carefully check your AdSense ads may have noticed that they're now being served primarily from a DoubleClick URL rather than the pageads.googlesyndication.com URL you're used to. We heard some confusion over this topic from a few publishers, and we'd like to clarify a few misconceptions.
This change in the URL where the ads are served from is due to the DoubleClick ad serving cookie that we launched on the Google content network last year. Since this cookie is on the doubleclick.net domain, we've had to update our URLs to point to doubleclick.net, as well as to give you the associated benefits such as frequency capping and improved attribution.
However, this is only an infrastructure change -- there haven't been any changes to the ads themselves. The ads you see are still coming from AdWords advertisers or third-party advertisers, just as they were before, and it's not the case that you're now receiving 'DoubleClick ads' instead of 'Google ads'.
Along the same lines, we'd like to reassure you that this new URL hasn't changed the targeting of ads on sites. As a quick refresher, each ad that appears on your pages can be contextually targeted, placement-targeted, or soon, interest-based. With contextual targeting, ads are matched to your content based on keywords selected by advertisers, while with placement targeting, advertisers select specific ad placements where they'd like their ads to appear. And with our latest addition of interest-based advertising, advertisers will be able to reach users based on their interests or previous interactions with an advertiser's site.
By allowing all types of ads to compete for the ad space on your site, you'll increase the competition for your ad space to help ensure that you're maximizing your earnings potential. However, you can also continue to prevent specific ads from appearing by using your Competitive Ad Filter and the Ad Review Center.
We hope this helps alleviate any concerns you may have had about the URL switch.
This change in the URL where the ads are served from is due to the DoubleClick ad serving cookie that we launched on the Google content network last year. Since this cookie is on the doubleclick.net domain, we've had to update our URLs to point to doubleclick.net, as well as to give you the associated benefits such as frequency capping and improved attribution.
However, this is only an infrastructure change -- there haven't been any changes to the ads themselves. The ads you see are still coming from AdWords advertisers or third-party advertisers, just as they were before, and it's not the case that you're now receiving 'DoubleClick ads' instead of 'Google ads'.
Along the same lines, we'd like to reassure you that this new URL hasn't changed the targeting of ads on sites. As a quick refresher, each ad that appears on your pages can be contextually targeted, placement-targeted, or soon, interest-based. With contextual targeting, ads are matched to your content based on keywords selected by advertisers, while with placement targeting, advertisers select specific ad placements where they'd like their ads to appear. And with our latest addition of interest-based advertising, advertisers will be able to reach users based on their interests or previous interactions with an advertiser's site.
By allowing all types of ads to compete for the ad space on your site, you'll increase the competition for your ad space to help ensure that you're maximizing your earnings potential. However, you can also continue to prevent specific ads from appearing by using your Competitive Ad Filter and the Ad Review Center.
We hope this helps alleviate any concerns you may have had about the URL switch.
Friday, 3 April 2009
Revenue opportunities for video content owners
Last week, we announced that the video units feature will soon be retired. Our announcement has created some confusion, so we thought it would be helpful to outline how Google will still continue to support revenue opportunities for video content owners.
The video units feature allowed publishers to create video unit players, with YouTube partner content and accompanying ads, within their AdSense accounts. They could then embed this special player into their web pages, and revenue generated from the ads would be split between the YouTube partner, the AdSense publisher, and Google. Although we're retiring the video units feature, we'll continue to offer the following monetization solutions to video content creators:
AdSense for video
AdSense for video gives video owners the ability to earn money from videos they create or own. They can run placement targeted instream video ads (pre, mid, post rolls) and graphical overlays or contextually targeted text ads in Flash players, and the ad revenue will be split between the video owner and Google.
Current AdSense for video publishers include Encyclopedia Britannica, Demand Media, and College Humor. If you'd like more information about the program or how to apply, visit our microsite.
YouTube Partner Program
Similarly, the YouTube Partner Program enables popular content creators to share in advertising revenue from their own videos hosted on YouTube. Participants can choose the videos on which they'd like to show overlay ads or accompanying banner ads. These videos earn them money whether they're viewed on YouTube or embedded onto web pages elsewhere online, and the revenue generated from these ads will be split between the YouTube partner and Google.
The YouTube Partner Program has thousands of participants from ten countries around the world, and is accepting applications. To learn more about the program, visit the Partnerships Benefits page.
The video units feature allowed publishers to create video unit players, with YouTube partner content and accompanying ads, within their AdSense accounts. They could then embed this special player into their web pages, and revenue generated from the ads would be split between the YouTube partner, the AdSense publisher, and Google. Although we're retiring the video units feature, we'll continue to offer the following monetization solutions to video content creators:
AdSense for video
AdSense for video gives video owners the ability to earn money from videos they create or own. They can run placement targeted instream video ads (pre, mid, post rolls) and graphical overlays or contextually targeted text ads in Flash players, and the ad revenue will be split between the video owner and Google.
Current AdSense for video publishers include Encyclopedia Britannica, Demand Media, and College Humor. If you'd like more information about the program or how to apply, visit our microsite.
YouTube Partner Program
Similarly, the YouTube Partner Program enables popular content creators to share in advertising revenue from their own videos hosted on YouTube. Participants can choose the videos on which they'd like to show overlay ads or accompanying banner ads. These videos earn them money whether they're viewed on YouTube or embedded onto web pages elsewhere online, and the revenue generated from these ads will be split between the YouTube partner and Google.
The YouTube Partner Program has thousands of participants from ten countries around the world, and is accepting applications. To learn more about the program, visit the Partnerships Benefits page.
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