Your guide to the Inside AdSense blog

Whether you're new to this blog or have been with us since way back in August of aught five, we'd like to provide a few simple tips for effectively using the features provided on our site.

First of all, we've made it easy to subscribe to the blog so that you'll never miss a post. There are a few ways to do so:

• E-mail
  Have a Google Account? Then visit our subscription page, or just enter your email address into the yellow box on the right sidebar of this page. You'll be subscribed via Google Groups, and we'll send you a confirmation email. Once you confirm your subscription, you'll begin to see new blog posts in your email inbox.
  
  
• RSS Reader
  After clicking on the 'Site Feed' link in the upper right-hand corner of this page, you'll be taken to a Feedburner URL, which you can access from any RSS Reader or Live Bookmark of your choice. To view all of your feed subscription options, look for the 'Subscribe Now!' box on the right side.
  
  
• iGoogle
  Click the white '+ Google' icon on the top right, and you can receive the latest Inside AdSense updates on your iGoogle page or within Google Reader.
  
  

There's also plenty of content in our blog archives. Here are some ways to access some of those useful posts from the past:

• Labels
  Each post is tagged at the bottom with one or more labels that reflect the content of that post. All of these labels are also listed on our sidebar, which you can use to sort through past posts - for instance, click the 'Optimization' label to view all the posts related to optimizing AdSense on your site. You'll notice that this post is tagged with 'Newbie', since that's been our focus on recent Fridays.
  
  
• "You may have missed..."
  This name says it all - check the right sidebar for this section, where we'll be rotating links to useful posts from past months.
  
  
• Search box
  You can search for the topic of your choice using the search box at the top right. Using the tabs on the results page, you can choose whether to search within the AdSense blog or other resources such as our Help Center, the AdSense Forum, and the web.
  
  

We hope these tips will help you become a pro at navigating and absorbing our blog posts in the future!

Posted by Takayuki Funakoshi - AdSense Publisher Support

Ad serving for everyone

Back in March, we announced the beta release of Google Ad Manager, our hosted ad serving and management solution for publishers with smaller direct sales teams. Today, we are pleased to announce general availability of the product -- no invitation required! Thousands of publishers in hundreds of countries already serve billions of impressions each day with Ad Manager, and we've heard from them that Ad Manager has helped increase revenue, cut serving costs, and save time managing campaigns.

Now we're excited to bring those benefits to all publishers. If you have an AdSense account, you can sign in to Ad Manager today. If not, apply for an AdSense account now. A Google AdSense account is a technical requirement for creating an Ad Manager account.

Ad Manager can help you sell, schedule, deliver, and measure both directly-sold and network-based inventory. It offers an intuitive and simple user interface, Google serving speed and reliability, and significant cost savings. Best of all, Ad Manager can be optionally integrated with Google AdSense to offer you an automated way to maximize the revenue of your unsold and network-managed inventory.

We've been busy since March; in addition to supporting thousands of new publishers on Ad Manager, we've been adding new features including:

• Interface available in 32 languages: Do you prefer to work in Turkish or Vietnamese or Hungarian? Now you can! Ad Manager supports international currencies, too.
  
• Ad network management: Easily manage your third-party ad networks in Ad Manager to automatically maximize your network driven revenue.
  
• Automatic macro insertion: Save time and avoid tagging errors since Ad Manager now automatically detects and inserts macros from most popular 3rd party vendors.
  
• Creative preview on live site: Preview the look and feel of ads on your live site to ensure ads look as expected before you start the campaign.
  
• Day and Time Targeting: Don't want your orders to run on weekends? No problem. With day and time targeting, you can set any new line items you create to run only during specific hours or days, or as little as 15 minutes per week. Use day and time targeting in addition to geography, bandwidth, browser, user language, operating system, domain and custom targeting.
  

We also continue to roll out new features for the DoubleClick Revenue Center suite of publisher solutions, including DART for Publishers (DFP), our ad serving platform for publishers with larger direct sales teams. Google Ad Manager serves as an effective complement to the DoubleClick Revenue Center by providing new opportunities for publishers of all sizes.

If you have any additional questions about Ad Manager or want to learn more, visit the Ad Manager Help Center.

Posted by Alex Vogenthaler - Product Manager, Google Ad Manager

One account, multiple sites

We'd like to remind you that once you've been approved for AdSense, you can place the code from your account on any page that complies with our program policies. Simply generate new code and paste it onto your site -- we don't need to update your account, so there's no need to contact us about your new site (although we appreciate the thought!). Even if your sites relate to completely different topics, our system will display appropriate ads for each site. This is because your ad targeting is based on the content of your pages, rather than set within your account. In addition, please keep in mind that publishers may only maintain one account per payee name, so there's no need for you to submit a new application.

If you run multiple websites, you may wish to view separate reports for each domain. Simply create a URL channel for each one. You won't need to modify your code in any way, and your URL channels will begin tracking data almost immediately. If you need to send these reports to other people who manage your site with you, you can set up emailable reports.

But what if you've sold the website you applied to AdSense, and now you run another one? We don't need to update your account information in any way. Just remove your ad code from the old site, paste new code onto your current site, and our system will automatically take care of the rest.

Finally, we'd like to note that we do constantly review sites displaying Google ads to make sure that they're complying with the AdSense program policies. If we find that a site isn't compliant with our policies, we'll contact the publisher whose ad code appears on the site to address the situation. If you're concerned about others placing your ad code on non-policy compliant pages, we recommend using our Allowed Sites feature.

Posted by Arlene Lee - AdSense Publisher Support

Site maintenance on Saturday, August 23

This Saturday, August 23rd, our engineers will be performing site maintenance from 10am to 2pm PDT. You'll be unable to log in during these hours, but we'll continue to track your earnings and serve ads to your pages. For those of you located in different time zones, we've provided the maintenance start time for a few international cities:

London - 6pm Saturday
Istanbul - 8pm Saturday
Bangalore - 10:30pm Saturday
Hanoi - 12am Sunday
Auckland - 5am Sunday

Finally, you may have noticed that we're posting this message a little earlier than usual. Based on your feedback, we'll do our best to post these maintenance reminders earlier in the week to help you plan ahead. Thanks for the suggestion!

Posted by Arlene Lee - AdSense Publisher Support