Do you regularly work with your webpages and AdSense implementation, tinkering with HTML or PHP and creating images and code on the fly? If you do, Firefox add-ons can help streamline the process of creating webpages. Here are some in particular that you may find useful:
ColorZilla
This extension tells you which RGB or hex color you're looking at, to help you make sure you created that logo for your business with just the right shade of blue, for instance. The tool also creates custom color palettes while you're browsing, so you can use them in your designs.
MeasureIt
Like the name says, use this add-on to measure the width and height in pixels of any element you see on a webpage. It's very simple to use, and you can define how much space you have left for that AdSense ad unit on the right-side. :)
IE View
Do you frequently use Internet Explorer to check how your website renders on that browser? This add-on allows you to view the way any page would look if it were opened in IE, without the hassle of opening another browser. You can also see pages that aren't Firefox-friendly much more easily.
WebDeveloper toolbar
This all-in-one toolbar gives you quick control over things like JavaScript display, form and CSS elements, screen resizing (so you know what your website looks like in smaller resolutions), HTML validation, and much more.
Hopefully, we'll soon have a similar set of add-ons for Chrome, and we'll be sure to share them with our readers.
What are your favorite add-ons for web developing? Leave us a comment below.
Wednesday, 28 January 2009
Friday, 23 January 2009
Ads back up on Blogger
If you have a Blogger site, some of you may have noticed that your ad units began showing public service announcements (PSAs) in the last nine hours. This was due to a technical issue that we've now identified and resolved. As a result, you should now begin seeing paid ads on your pages again.
If you're still displaying PSAs after 24 hours, we recommend reviewing our Help Center and using our PSA troubleshooter.
Thanks to everyone who helped report this issue, and we appreciate your patience.
If you're still displaying PSAs after 24 hours, we recommend reviewing our Help Center and using our PSA troubleshooter.
Thanks to everyone who helped report this issue, and we appreciate your patience.
Tuesday, 20 January 2009
Update on US tax forms for 2008
This is a friendly reminder that we're currently preparing and mailing tax forms to eligible U.S. publishers and will be sending them out by the end of January. Please keep in mind that not all U.S. AdSense publishers will receive a tax form from Google.
How do you know whether to expect a tax form? We'll send you one if:
If you won't be receiving a tax form, but you still have questions on how to report the payments you received from AdSense, please consult your local tax advisor.
How do you know whether to expect a tax form? We'll send you one if:
- You submitted a Form W-9, are not a corporation, and were paid at least US $600 in 2008, OR
- You indicated that you are subject to backup withholding and had taxes withheld
If you won't be receiving a tax form, but you still have questions on how to report the payments you received from AdSense, please consult your local tax advisor.
Thursday, 15 January 2009
Talking AdSense optimization in Google Ad Manager
It can be tough to sell advertising in today's economy. It can be even tougher to figure out how to maximize revenue for each ad impression. Google Ad Manager, our hosted ad serving and management solution for publishers with small direct sales teams, was built to address these issues. Ad Manager helps publishers maximize the value of their ad impressions while reducing ad serving costs.
We enlisted the help of Nandu Ramani, Engineering Lead on Ad Manager, to talk about one of Ad Manager's features that helps publishers maximize the value of their ad impressions: AdSense price optimization.
What is the AdSense price optimization feature in Ad Manager?
Many publishers don't sell all of their ad inventory. In these situations, publishers might not serve any ads or might serve less valuable house ads, therefore losing potential earnings. The AdSense price optimization feature in Ad Manager provides an automated solution so publishers will always have an ad to serve in an undersold situation.
We also wanted to make sure that when a publisher runs multiple ad networks they are always showing the most valuable ads. For certain individual impressions, AdSense can provide the highest paying ad. When that's the case, an AdSense ad shows. When that's not the case, an ad from the highest paying alternative network will be shown.
How does the price optimization feature work?
In order for AdSense to compete against other ad networks, a publisher must manually enter a CPM for each configured network. We use the CPM entered to determine in real time, on a per impression basis, whether or not an AdSense ad will pay a publisher more. If the AdSense eCPM is greater than the CPM value entered for competing networks, then an AdSense ad will be shown. Additionally, AdSense will never compete with a publisher's directly-sold inventory. To enable the price optimization feature, all a publisher has to do is check a box when setting up inventory.
As a publisher, how much will I earn using AdSense price optimization?
It's hard to predict; the best way to find out is to opt your ad slots into AdSense price optimization and see how AdSense performs for you. With AdSense price optimization, Google will always serve the highest paying AdSense ad available, and will never lower the price of the winning ad, or reduce your earnings from it.
When should I use the AdSense price optimization feature?
We suggest you opt all of your ad slots into AdSense price optimization. AdSense ads will only appear if they're able to pay you more than the alternatives, so there's no risk of losing revenue.
We also recommend that you opt your premium placements into placement targeting so AdWords advertisers may specifically choose to bid for space on your website.
Sounds good. How do I get started?
If you already have an Ad Manager account, go into the inventory tab in your account. For each ad slot where you want to enable AdSense price optimization, click on the name of the ad slot, check the 'Maximize revenue of unsold and remnant inventory with AdSense' checkbox, and click 'Save.'
If you don't already have an account, get started today at http://www.google.com/admanager. Then, when you're setting up your inventory, make sure to opt all of your ad slots into AdSense price optimization.
For more information about AdSense in Ad Manager, check out the following video.
We enlisted the help of Nandu Ramani, Engineering Lead on Ad Manager, to talk about one of Ad Manager's features that helps publishers maximize the value of their ad impressions: AdSense price optimization.
What is the AdSense price optimization feature in Ad Manager?
Many publishers don't sell all of their ad inventory. In these situations, publishers might not serve any ads or might serve less valuable house ads, therefore losing potential earnings. The AdSense price optimization feature in Ad Manager provides an automated solution so publishers will always have an ad to serve in an undersold situation. We also wanted to make sure that when a publisher runs multiple ad networks they are always showing the most valuable ads. For certain individual impressions, AdSense can provide the highest paying ad. When that's the case, an AdSense ad shows. When that's not the case, an ad from the highest paying alternative network will be shown.
How does the price optimization feature work?
In order for AdSense to compete against other ad networks, a publisher must manually enter a CPM for each configured network. We use the CPM entered to determine in real time, on a per impression basis, whether or not an AdSense ad will pay a publisher more. If the AdSense eCPM is greater than the CPM value entered for competing networks, then an AdSense ad will be shown. Additionally, AdSense will never compete with a publisher's directly-sold inventory. To enable the price optimization feature, all a publisher has to do is check a box when setting up inventory.
As a publisher, how much will I earn using AdSense price optimization?
It's hard to predict; the best way to find out is to opt your ad slots into AdSense price optimization and see how AdSense performs for you. With AdSense price optimization, Google will always serve the highest paying AdSense ad available, and will never lower the price of the winning ad, or reduce your earnings from it.
When should I use the AdSense price optimization feature?
We suggest you opt all of your ad slots into AdSense price optimization. AdSense ads will only appear if they're able to pay you more than the alternatives, so there's no risk of losing revenue.
We also recommend that you opt your premium placements into placement targeting so AdWords advertisers may specifically choose to bid for space on your website.
Sounds good. How do I get started?
If you already have an Ad Manager account, go into the inventory tab in your account. For each ad slot where you want to enable AdSense price optimization, click on the name of the ad slot, check the 'Maximize revenue of unsold and remnant inventory with AdSense' checkbox, and click 'Save.'
If you don't already have an account, get started today at http://www.google.com/admanager. Then, when you're setting up your inventory, make sure to opt all of your ad slots into AdSense price optimization.
For more information about AdSense in Ad Manager, check out the following video.
Subscribe to:
Posts (Atom)