It's all Greek to your unpublished pages

Recently, a number of concerned publishers have let us know that they're seeing ads in foreign languages in the 'preview mode' of their HTML editors or on pages that haven't been published to the web. We'd like to reassure you that this is normal.

Before our system can display targeted ads on your pages, our crawler first needs to access your pages. While you're building your pages within your HTML editor, your page hasn't yet been crawled, so you may sometimes see less-targeted ads or even ads in foreign languages. However, after you've published a page to the web, you should start seeing ads in the appropriate language. Please also keep in mind that it can sometimes take 1 to 2 weeks for our crawler to revisit your site after you've made any changes, but your ad relevance should improve over time. As always, we appreciate your patience as the crawler continues its work.

Posted by Arlene Lee - AdSense Publisher Support

Don't run the risk of click and miss

As you may know, our tips and guidelines mention that "users should only click on Google ads if they're interested in the services being advertised". While there are many precautions a publisher can take to avoid encouraging clicks on their ads, we've found that some implementations of the ad code can lead to accidental clicks that the publisher may not have been able to predict. Some implementations that could lead to accidental clicks include placing your ads:

- In close proximity to Macromedia Flash games
- Under pop-ups or download prompts
- Near site navigation controls on your pages, such as drop-downs or menu links

Generally, we ask that you not place your ads near features of your site that your users may interact with by clicking. If your site contains elements that increase the number of ad clicks without increasing business results for the advertiser, we may consider these clicks to be invalid. "Business results" can range from an online sale to a page view. If we detect enough of these clicks and determine that the risk to our advertisers is too great, we may disable the account. To maintain compliance with our program policies and ensure that your users don't inadvertently click on the ads on your site, we strongly recommend that you move any ad units that are in close proximity to interactive site features.

As always, thanks in advance for your cooperation!

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Posted by Mike Deeringer - AdSense Publisher Support

Extreme makeover for the AdSense homepage

Following the facelift we gave our ad units at the beginning of April, we've now started the same process for the AdSense homepage. You may have noticed recently that when you sign in, it's taken on a different appearance (at least sometimes). Over the next few days, you can expect to see this new homepage design more frequently as we roll out this change. If you haven't yet caught a glimpse of the new layout, here's a sneak peek:



We hope you'll find this new homepage to be more visually appealing. However, please be assured that your AdSense performance and the layout of your internal account pages won't be affected in any way by this change.

Posted by Arlene Lee - AdSense Publisher Support

Google Accounts landing soon

Spring is a time for change, when couples fall in love, the trees bloom -- and swallows and AdSense publishers both begin their migration. That's right, we've just started our first Google Account migration tests for older AdSense accounts. When you log into your account, you may be greeted by a screen like the one below, asking you to upgrade your login to a "Google Account".



We're rolling out this migration slowly, so please don't be alarmed if you don't see this wizard in your account yet. If you like the email address you're already using, in most cases you'll be able to upgrade it to a Google Account and keep the same login and password. However, if you use another email address for other Google products like Gmail and Picasaweb, you already have a Google Account and you can finally use the same login for AdSense. Please note, however, that at this time it's not possible to update your login to an email address that is already being used as a login for AdWords or another AdSense account. We're working on fixing this, and you won't be required to migrate until we do.

Finally, please keep in mind that only older AdSense accounts need to be migrated, so you may not be affected. You're also welcome to skip the migration wizard for now if you like, although this means you may miss out on some cool new features!

For more information please visit our Help Center.

Posted by Dobromir Montauk - AdSense Publisher Support