Tuesday, 19 January 2010

An update from AdSense about the response to Haiti Earthquake

We've heard from many of our AdSense publishers about your concern for the victims of the recent earthquake in Haiti. We wanted to take this opportunity to let you know about some of the efforts Google is making to help the people of Haiti respond to this catastrophe.

Google is donating $1 million to organizations on the ground that are rescuing those still trapped and providing clean water, food, medical care, shelter and support to those affected. For more information on Google's efforts and opportunities to get involved, please visit the Google Blog.

Wednesday, 13 January 2010

AdSense for Domains Expands Use of Keyword Hints

You asked for it, you got it! AdSense for Domains, which launched a year ago to help publishers earn revenue through ads placed on undeveloped domains, now uses optional keyword hints more often. These keywords are suggestions supplied to Google by domain owners about the types of content users are looking for when they arrive on an undeveloped domain. They are used to help our system determine the best ads to place on these domains. For example, with the domain www.rockstarsand.com, a publisher might suggest the keywords "bitumen" and "mining" so that ads may appear from advertisers offering oil extraction products.

Keyword hints remain optional. When keyword hints are provided by the publisher, our ad-matching systems will use them more often. As always, we aim to provide the most relevant ads for the user, the best value for advertisers, and the best returns for publishers. This means in some cases, keyword hints will be ignored when we have evidence that other targeting approaches perform better.

Instructions for setting keyword hints for your domains can be found here.

The AdSense for Domains team is continuing to work on additional product improvements, that we will be announcing in the coming months.

Thursday, 7 January 2010

Site maintenance on Saturday, January 9

This Saturday, our engineers will be performing routine site maintenance from 10am to 2pm PDT. You'll be unable to log in to your AdSense and Ad Manager accounts during this time, but we'll continue serving ads to your pages and tracking your clicks, impressions, and earnings as usual. In addition, your ad targeting won't be affected.

We've converted the maintenance start time for a few cities around the world:

Istanbul - 8pm Saturday
Sao Paolo - 4pm Saturday
Oslo - 7pm Saturday
Nairobi - 9pm Saturday
Auckland - 7am Sunday

If you'd like to learn more about what goes on during these maintenance periods, check out this Inside AdSense post.

Friday, 1 January 2010

Happy New Year

Wishing all our publishers a very Happy New Year!