Wednesday, 4 April 2007

A fresh, new look for AdSense ads

You may have noticed that some of your ad units have started to look a little different lately -- we’re happy to announce that, just in time for spring, we've given our standard ad units a fresh makeover. After extensive testing and research, we’ve found that the new formats are not only visually appealing to users, but they also perform even better for publishers and advertisers. We're in the process of rolling out this change to all ad units, and you should see that your ad units are automatically updated over the next few days. But, before you rush to make sure all of your ad units still match your site, please be assured that the fonts and colors of your ads won't be changed.



Although it’s not possible to opt out of the new designs, we hope that you and your site visitors will find our new ad formats clearer and more attractive. We're always testing new ways to improve the look and feel of our advertisements, so stay tuned for more format options in the future.

(Note: Screenshot has been updated since initial post.)

Tuesday, 3 April 2007

You've got mail

If you've logged in to your account today, you've probably noticed the new 'Recent messages' section in your AdSense account. We're happy to let you know that this is your personal inbox where we'll send you customized optimization tips. More specifically, our system will automatically analyze your account and ad settings. Based on these findings, you'll receive a notification each month in your AdSense account if there are changes you can make to improve your overall AdSense performance.



While we're not able to guarantee results from implementing these suggestions, we've found that these techniques have been successful for many publishers in the past which is why we've developed this feature for you. If you don't receive a notification during a specific month, don't worry. You've probably implemented all of our current suggestions and we'll be adding more tips in the future.

Happy optimizing!

Monday, 2 April 2007

Introducing Google Apps referrals

Following our recent series of referrals announcements, we're happy to announce that you can now earn $5 per referral for Google Apps.

With Google Apps, we've taken Google's most powerful communication and collaboration tools, and packaged them together so businesses, schools and other organizations can work more effectively while spending less time and money on IT systems. Google Apps provides customized email addresses (powered by Gmail), Google Calendar, Google Talk, Docs & Spreadsheets and Page Creator, all for free. Best of all, everything is hosted by Google, so there's no hardware or software to download, install or maintain.

So how do these referrals work? Just visit the AdSense Setup tab in your AdSense account and click the link for Referrals. Select the Google Apps option and then choose how you want the referral ad to look on your site. (The Google Apps referral ads are available in English right now, but we'll be adding more languages soon.) Copy the code provided into the design of your web pages, and voila!

You will be credited $5 when someone clicks the referral ad from your site and signs up for Google Apps with a domain that has not already been signed up for the service. That person's domain must then have one or more Google Apps email accounts in use for four consecutive weeks. It's that simple.

If you're new to AdSense referrals, you might want to check out our referrals optimization tips.



Inside AdSense launches in Korean

We're happy to introduce the newest member of the AdSense blog family -- Inside AdSense: AdSense 공식 한국 블로그. Korean-speaking publishers can now look forward to reading the latest AdSense news and announcements in their own language. This new blog will also provide Korean-speaking publishers with localized case studies, answers to commonly asked questions, optimization tips, and posts from the Korean support team.

Subscribe to the new Korean blog today, and receive posts directly in your email inbox!