Improve your AdSense implementation for the holidays

The holidays are drawing near. As advertisers try to reach more potential customers, now is the best time to increase ad coverage on the pages of your site.

We want to work with you to help optimize your AdSense implementation, and have provided our top optimization tips below. If you’re interested in trying out some of these suggestions, please sign up before December 15th, 2010. An AdSense optimization specialist will contact you by email or phone to implement the tips you want to try, and we may feature some of you on our Inside AdSense blog!

First, we want to remind you that you're allowed to put three standard AdSense for content ad units, three link units, and two AdSense for search boxes on each page of your site.

Choose the right ad units for your pages.

As a general rule of thumb, wider ad units perform better because they:

• Are easier for users to read and interact with
• Allow more ads to be displayed within a unit
• Are preferred by advertisers designing image or video ads

Also, remember to opt in to display text and image ads, as this increases the pool of advertisers competing to appear on your site.

Improve your AdSense implementation by increasing ad coverage on your site.

• Put ads on pages that don’t currently have any, as this increases the chances of monetizing your site’s traffic. This is especially true for the high traffic areas of your site.
• Our data shows that placing ads within the page content or article text, or near the navigational areas of your site, can strongly increase ad performance, since it gives your users relevant ads alongside the great content that they’re used to.
• Use link units to monetize the smaller areas on your site.
• Above all: the most effective change you can make is to put at least one ad unit above the fold -- the section of the page users see without scrolling down.

Don’t forget to sign up! We'll then check your site and get back to you.

We look forward to seeing your implementations!

Posted by Nathaniel Kolenberg - Inside AdSense team

AdSense Policy webinars are coming to Asia and Australia

Have you ever received a policy notification from AdSense? Do you sometimes worry about your account security? Are there any particular policies you still don't quite understand and want to know more about?

In order to help you better understand our policies, the AdSense team will be holding a series of online seminars in Asia and Australia, covering mainland China, Hong Kong, Taiwan, Austraia, New Zealand, India, Japan, and Southeast Asia on the schedule below. During the seminar, Google AdSense policy specialists will explain the details of AdSense policies, debunk popular myths, share inside tricks and tips, as well as answer any questions. The agenda will cover the following materials:

• Website content and ads implementation guidelines
• Account violation and account safety
• What do I do if I get a policy notice?
• Live Q&A

Publishers located in the regions below should have already received our invitations. If you live in a different region, you’re still more than welcome to join! Just check the schedule below and sign up for the time and language that are most suitable for you.

Region	Regional Date/Time	PST Date/Time	Language	Registration
China	2:00-3:00PM Beijing Time Dec 15, 2010	10:00-11:00PM PST Dec 14, 2010	Chinese	Register
Hong Kong	2:00-3:00PM Beijing Time Dec 9, 2010	10:00-11:00PM PST Dec 8, 2010	English	Register
Taiwan	2:00-3:00PM Beijing Time Dec 8, 2010	10:00-11:00PM PST Dec 7, 2010	Chinese	Register
Australia/ New Zealand	3:00-4:00PM Sydney Time Dec 8, 2010	8:00-9:00PM PST Dec 7, 2010	English	Register
India	11:00AM-12:00PM Mumbai time Dec 7, 2010	9:30-10:30PM PST Dec 6, 2010	English	Register
SEA (Thai)	12:00-1:00PM Singapore time Dec 14, 2010	8:00-9:00PM PST Dec 13, 2010	Thai	Register
SEA(English)	3:00-4:00PM Singapore time Dec 14, 2010	11:00PM-12:00 PST Dec 13-14, 2010	English	Register
Japan	5:00-6:00PM Tokyo Time Nov 25, 2010	12:00-1:00AM PST Nov 25, 2010	Japanese	Completed

Posted by Peggy Chen - AdSense Policy team

AdSense for domains makes it easier to setup your domains

A common request we’ve received from publishers using AdSense for domains is to make it easier to park your currently unused/undeveloped domains with Google. We’ve listened to your feedback, and are now pleased to announce that we've simplified the process of setting up AdSense for domains.

As of today, to get your domain setup with AdSense for domains, you can simply delegate your domains’ nameserver to Google’s DNS nameserver. This is typically a single step with your registrar, and simpler than the old method of changing A records and creating CNAME records. You can still use the old method if you prefer, and domains that are already set up will continue to work.

To get started, review our instructions for delegating your nameserver to use Google’s DNS nameserver in our Help Center.

If you own any domains that you haven't yet had a chance to develop, now is a great time to sign up for AdSense for domains.

Posted by Randy Heath - AdSense for domains team

Promote exclusive offers from top retailers through Google Affiliate Network

In our last post on Google Affiliate Network, we explained how you can supplement your AdSense earnings with affiliate ads, which are ads that reward you with a performance fee for driving sales.

This holiday season, all AdSense publishers have the opportunity to access exclusive affiliate holiday offers from more than 20 Google Affiliate Network advertisers and earn a performance fee from each sale. The deals will be available on Monday, December 13, one of the busiest e-commerce days of the year.

Here’s a sneak peak at some of the available offers:

16% off one item

Save 15% on unique and personalized gifts

Sharp 46" LED HDTV $849.99

How do I promote these deals on my site?
To promote any of the exclusive affiliate holiday offers on December 13, you need to be an approved publisher in the Google Affiliate Network.

1. Apply for Google Affiliate Network with your AdSense Publisher ID (or sign in if you're already a Google Affiliate Network publisher).
2. Once approved, sign in to your account and find advertisers participating in the affiliate exclusive holiday offer program via the Announcements section within the Home tab.
3. Apply to the participating advertiser programs via the Join link within the Advertisers tab or directly through this blog post.
4. Tracking links will be available in your Google Affiliate Network account via the Announcements section within the Home tab on December 6. You can also locate “December 13 Offer” links in the Links section on December 13.

When can I post the deals?
The offers will not be live or valid until December 13, and all offers will expire at midnight Central Standard Time. Affiliates may not post offers until December 13. To learn more about Google Affiliate Network’s exclusive affiliate holiday offers, please visit this blog post.

Posted by Erica Sievert - Google Affiliate Network Team