Tuesday, 31 March 2009

Optimization Webinar tomorrow

We often talk about optimization techniques here on the blog, but we've heard from many of you that you're looking for a more hands-on learning experience. With that in mind, we'd like to invite you to an AdSense Optimization Webinar we're holding tomorrow. During this interactive 1-hour session, members of our optimization team will explain and demonstrate ways to improve your ad and search performance. You'll also have the chance to chat online with them during the event.

The details:

AdSense Optimization Webinar
Date: Wednesday, April 1, 2009
Time: 11am PDT (GMT -07:00)
Register at: https://googleonline.webex.com/googleonline/onstage/g.php?t=a&d=572860900

You'll need to register before the event starts in order to attend, and we're only able to accommodate the first 500 publishers who register. If you're interested in attending the webinar, be sure to sign up using the link provided above.

If you're unable to attend this webinar, please know that we're planning to host more of these in the future. (And don't forget that soon, you'll be able to update your email notification preferences so we can personally let you know about them.)

Monday, 30 March 2009

New email notification preferences to keep you informed

If you're reading this, you're probably an active publisher who stays up-to-date with all things AdSense. You're probably also signed up to receive newsletters and surveys from our team. But publishers like you keep telling us that we're not doing enough to reach out to you. That's why we're happy to announce that we'll be rolling out new email notification preferences in your account over the next few days.

What does that mean? Simply put, you'll soon have the option to receive specific messages like event invitations, information about webinars, and personalized account suggestions from members of our team.


In a few days, you'll be prompted with a one-time interstitial page after you sign in, which will ask you to select the types of messages you'd like to receive from us. We encourage you to take the new email preferences out for a spin once they're available in your account. If you change your mind, you're welcome to update your selections at any time. Just sign in to your account and visit the Contact Preferences section of your Account Settings page to update the types of emails you want to receive.

Friday, 27 March 2009

Sunsetting video units feature

As you may know, we frequently review our products and features to ensure their effectiveness. After reviewing our AdSense video units feature, which allows you to show YouTube content and ads on your pages, we've found that it hasn't had the impact we had hoped for. As a result, we've decided to retire this feature at the end of April so we can focus our resources on other opportunities to help publishers earn from their sites.

If you'd still like to display video content from YouTube, you can do so through YouTube.com directly. Visit any specific video page and look for the code in the 'Embed' box, or sign in to your YouTube account to create a playlist. In addition, please note that this change won't affect the availability of other video-related ads options -- video ads may appear in your AdSense for content ad units if you've opted into image ads, and AdSense for video is still accepting applications from eligible publishers who produce video content.

Starting today, the option to sign up for video units is no longer available to new publishers. If you're currently displaying video units, we recommend that you start removing the video unit code from your pages as soon as possible so you can optimize your available ad space in advance. Please be assured that any earnings you've generated from video units in the past will still be credited to your AdSense account.

Once video units are retired at the end of April, any remaining Leaderboard or Skyscraper video units on your pages will direct users to YouTube.com, while other video unit sizes will automatically be changed to standard embedded YouTube players. These standard video players will display top YouTube videos, but you won't generate earnings from them once this change occurs. If you have less than three ad units on your page, you may prefer to replace your video unit with a regular ad unit.

We appreciate your patience and understanding as we continue to develop our products.

Thursday, 26 March 2009

Pageview tracking back to normal

If you're displaying multiple ad units on your pages, you may have noticed that your pageviews were higher than normal for part of yesterday and today. Our engineers identified a bug which prevented ad units from detecting other units on the same page. As a result, our system logged a pageview for each ad unit that was loaded on a page, instead of a pageview for each page containing ads. In some cases, this also may have caused specific ads to appear in multiple ad units on the same page.

Please be assured that ad unit impressions were still logged correctly and ads were still displayed on your pages, so you were properly credited for all earnings generated from your ads. We've resolved the issue, and although you won't see the pageview count in your reports retroactively changed, your pageview tracking is now back to normal.

Thanks for your patience and your help in identifying this bug.