Do you frequently log in to your account to check your stats? We've heard from some publishers that they check their accounts every hour, or even multiple times an hour, and we're definitely happy to see your enthusiasm for the program! (For all of our blog veterans reading this post, you might recognize these as the symptoms of G.A.S.S..)
On that note, many publishers have asked us why they don't see any changes in their stats each time they log in, or why they sometimes see a 'No data available' message in their reports. This is because your reports are generally updated every 15 to 30 minutes, but there can sometimes be a delay of up to 24 hours. In addition, it can take up to 24 hours to fully verify our internal logs and finalize your reports -- as a result, you may sometimes see changes in your earnings during the course of the day. Please also keep in mind that your reports won't show data for impressions on public service announcements (PSAs).
How often do you check your account? Let us know in our comments field below :)
Tuesday, 14 October 2008
Thursday, 9 October 2008
Site maintenance on Saturday, October 11 at 10am PDT
Our engineers will be performing routine site maintenance this Saturday, October 11th from 10am to 2pm PDT. Although you won't be able to access your account during this time, you'll still be credited for all valid clicks and impressions. In addition, your ad delivery and targeting won't be affected by this maintenance period.
Here's the start time of the maintenance in a few cities, for our international readers:
London - 6pm Saturday
Cairo - 7pm Saturday
Kolkata - 10:30pm Saturday
Jakarta - 12am Sunday
Brisbane - 3am Sunday
Thanks for your patience!
Here's the start time of the maintenance in a few cities, for our international readers:
London - 6pm Saturday
Cairo - 7pm Saturday
Kolkata - 10:30pm Saturday
Jakarta - 12am Sunday
Brisbane - 3am Sunday
Thanks for your patience!
Tuesday, 7 October 2008
Get in the game with AdSense for Games
Do you develop or publish web-based games? If so, you're contributing to a growing trend - according to comScore, over 25% of Internet users play online games every week, which is over 200 million users worldwide. As a beta user of AdSense for Games, you can display video ads, image ads, or text ads within your online games to earn revenue. You'll be able to show these ads in placements you define, such as interstitial frames before a game, after a level change, or when a game is over. Members of our AdWords team will sell your in-game ad placements directly to top brand advertisers, and you'll also see contextually targeted text and image ads based on content and demographic information. In addition, you'll be able to control the ads you see on your pages using our filtering options.
Here's a quick video to give you a better idea of what games are part of our network and how advertisers can use this medium to reach their target audience:
And here's another, less flashy video, to show actual game play and how an ad could appear within the game:
We've built ad technology for games played within a user's browser, and now we're looking to expand our publisher network. At this time, eligible publishers must have a minimum of 500,000 game plays per day and have 80% of their traffic from the U.S. or the U.K. If you're interested in becoming a AdSense for games beta publisher, feel free to review our complete list of requirements and submit an application. You can also find more information on our games site.
Updated post with game play requirements
Here's a quick video to give you a better idea of what games are part of our network and how advertisers can use this medium to reach their target audience:
And here's another, less flashy video, to show actual game play and how an ad could appear within the game:
We've built ad technology for games played within a user's browser, and now we're looking to expand our publisher network. At this time, eligible publishers must have a minimum of 500,000 game plays per day and have 80% of their traffic from the U.S. or the U.K. If you're interested in becoming a AdSense for games beta publisher, feel free to review our complete list of requirements and submit an application. You can also find more information on our games site.
Updated post with game play requirements
Thursday, 2 October 2008
Maximizing revenue by exposing your channels to the right advertisers
As you may know, you can set up your custom channels so that they're targetable by advertisers - these targetable custom channels are known as ad placements. By selecting the 'Allow advertisers to target this channel' checkbox on the channel creation page, you can enable brand advertisers to target their content to your audience directly on a CPM or CPC basis.
Creating ad placements allows them to show up in AdWords, so that advertisers who create placement-targeted campaigns can include your content directly. What many publishers don't know is that this also makes your content available to Google's internal sales teams, who work closely with many advertisers looking to target a certain audience or type of content. With this in mind, we thought it would be important to mention a few best practices which will help advertisers and our internal sales teams target your content to help you maximize revenue:
First, take time to make sure your channel names and descriptions accurately describe your content and audience. By including descriptions that closely reflect your content, you'll also attract advertisers from those areas. Naming and descriptions are important.
On that note, our second tip: be very careful about changing the name of an ad placement. If an advertiser has already targeted one of your specific channels, the channel will become unavailable to the advertiser once you change its name. If you wish to rename a channel, we recommend creating a second channel with the new name, and then attaching both channels to your ad unit. Remember, you can attach up to five custom channels to an ad unit.
Third, use the 300x250 medium rectangle, opted in to both text and image ads. This is one type of targetable ad unit that's in high demand by Google's CPM advertisers. We recommend placing these units in line with your content, and describing them as they relate to the content. This combination of format and placement enables advertisers to use image, text, or rich media (including gadget ads) effectively. In feeds, we recommend opting in to both image and text in all ad units, as many of these advertisers only target with image ads into feeds.
Finally, as always, the most important tip for maximizing revenue from your ad placements is to create quality content that is visually appealing and attracts a quality audience. Many brand advertisers look at all placements before placing an advertising order to make sure the destination sites are in line with their brand and attract the type of audience they wish to target for a particular campaign.
Creating ad placements allows them to show up in AdWords, so that advertisers who create placement-targeted campaigns can include your content directly. What many publishers don't know is that this also makes your content available to Google's internal sales teams, who work closely with many advertisers looking to target a certain audience or type of content. With this in mind, we thought it would be important to mention a few best practices which will help advertisers and our internal sales teams target your content to help you maximize revenue:
First, take time to make sure your channel names and descriptions accurately describe your content and audience. By including descriptions that closely reflect your content, you'll also attract advertisers from those areas. Naming and descriptions are important.
On that note, our second tip: be very careful about changing the name of an ad placement. If an advertiser has already targeted one of your specific channels, the channel will become unavailable to the advertiser once you change its name. If you wish to rename a channel, we recommend creating a second channel with the new name, and then attaching both channels to your ad unit. Remember, you can attach up to five custom channels to an ad unit.
Third, use the 300x250 medium rectangle, opted in to both text and image ads. This is one type of targetable ad unit that's in high demand by Google's CPM advertisers. We recommend placing these units in line with your content, and describing them as they relate to the content. This combination of format and placement enables advertisers to use image, text, or rich media (including gadget ads) effectively. In feeds, we recommend opting in to both image and text in all ad units, as many of these advertisers only target with image ads into feeds.
Finally, as always, the most important tip for maximizing revenue from your ad placements is to create quality content that is visually appealing and attracts a quality audience. Many brand advertisers look at all placements before placing an advertising order to make sure the destination sites are in line with their brand and attract the type of audience they wish to target for a particular campaign.
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