Introducing the new AdSense interface, now available globally

Last November we announced that we were starting to test a new interface with a limited group of publishers. Since then, we’ve been focused on adding new features and incorporating feedback from our testers. Today, we’re excited to announce that we’re rolling out the new AdSense interface to all publishers globally. You should now see a “Try the new AdSense interface” link appear in the upper corner of your account. Clicking the link will bring you to the new interface.

Built based on feedback we’ve heard from you, our publishers, the new interface is full of features designed to help you make more money with AdSense. We want to thank you for all the input you’ve given us, and show you some of the ways it’s reflected in the new interface.

You’ve told us that data that helps you better understand your performance is critical to growing your revenue, so we’ve made sure that the new interface gives you more insights.
You can now run even more detailed performance reports by ad type, ad size, ad unit, targeting type, and bid type for total earnings and other metrics, over custom date ranges. You’ll also find graphs of your data on the new Performance reports tab. You can quickly view impressions, clicks, and earnings all in one graph, compare text ad performance to image ad performance, compare date ranges, and easily analyze data to recognize trends.

You’ve continued to let us know that protecting your brand by having control over the ads that run on your site is extremely important, so we’ve improved our ad controls and made them easier to use.
All ad controls are now in one place, on the Allow and block ads tab. Here, you’ll be able to filter ads from specific advertisers, categories, and ad networks. In addition, you’ll notice that we’ve updated the ad review center to make it easier to review and manage ads that have been placement-targeted to your sites. You can now search for ads in the ad review center by ad type, keyword, URL, or ad network, and choose to allow or block them.

You’ve shared with us the need to manage your account more efficiently, so we’ve redesigned the interface to help you complete tasks quickly and easily.
The new interface allows you to quickly see your earnings and payment information, find relevant features, and make changes to your account. It also brings relevant help and other resources, like videos and blog posts, right into the interface, so you can get the information you need without leaving your account.

We encourage you to give the new interface a try. To learn more, check out google.com/ads/newadsense. You’ll find additional videos, including a tour of the new interface, information about new features, and a getting started guide. You can also join the conversation in our Forum to share best practices and discover what other publishers think about the new interface.

Thanks again for all your feedback. We hope you like the new interface!

UPDATED Nov. 11, 2010: All AdSense publishers now have access to the new interface, as our Engineering team was able to speed up the roll out across all accounts.

Posted by Rahul Bafna and Allan Livingston - AdSense Product Managers, Michael Guntsch and Bart Govaert - AdSense Engineering

Announcing the new Inside AdSense Poland blog

We’re very excited to announce the launch of our newest Inside AdSense blog: Inside AdSense Polska! Like our other Inside AdSense blogs, it will provide readers with optimization tips, product announcements, and other program information to help our Polish publishers maximize their earnings and make the most out of their Google AdSense accounts.


There’s been an increase in Google AdSense interest within the rapidly developing Polish online advertising market. We’ve been supporting our Polish publishers through our Help Forum, where they can share experiences and help one another with their AdSense-related issues, and are thrilled to be taking the next step with this new information platform.

Joining English, French, Italian, German, Spanish, Russian, Dutch, Turkish, Portuguese, Japanese, Chinese - Traditional, Chinese - Simplified, and Korean, Inside AdSense Polska is our fourteenth Inside AdSense blog worldwide. Check out the right navigation bar under the header “Related Google Blogs” for links to all of them! We hope to launch additional Inside AdSense blogs in the future so we can continue to reach even more of our global publishers.

Wherever in the world you are, we hope to see you Inside AdSense!

Posted by Marcin Lipowiecki - Inside AdSense team

Join us for a webinar to learn the basics of DFP Small Business

Next week, our friends from the DFP Small Business team will be hosting a free online seminar to introduce AdSense publishers to DFP Small Business.

For those unfamiliar with DFP Small Business, it's Google’s free hosted ad serving solution that helps website publishers manage and grow their online advertising business. If you don’t currently have an account, learn more and sign up for free today by visiting the DFP Small Business website.

The webinar will provide you with an introduction to ad serving, a live demo of DFP Small Business, and best practices for setting up your ad inventory and trafficking an ad campaign.

Title: Getting started with DFP Small Business
Host: The DFP Small Business Team
Date and Time: Wednesday November 10 at 10AM GMT

Register here.

All publishers are welcome to attend the webinar, but please note the UK friendly start time of the session.

Posted by Katrina Kurnit - Inside AdSense team

AdSense in Your City is coming to Seattle

Over the summer, we traveled to five cities across the US for our AdSense in Your City program. The first round of roadshows got great reviews from attendees, so we wanted to extend the program to meet more of you and provide publishers in a different part of the country with personalized optimization tips.

On Wednesday, November 10, we’ll be in Seattle for our fall AdSense in Your City adventure. A few of our optimizers will be in town to hold 20-minute optimization sessions at a local coffee shop between 10:00 am and 4:00 pm. We’re going to keep it casual this time around, so we can provide one-on-one consultations to as many of you as possible.

We’d love to meet you, so please fill out this form if you’ll be in the Seattle area on November 10 and would like to schedule an appointment with our team. Once we get your RSVP, we'll follow up via email with additional details if there's still room. Scheduling will be done on a first-come, first-served basis, but we’ll do our best to include as many of you as space will allow.

See you in Seattle!

Posted by Katrina Kurnit - Inside AdSense team